Remove Paid Links Without Hurting Your Search Engine Rankings

Why would you want to remove links?

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February 27, 2012

Remove Paid Links Without Hurting Your Search Engine Rankings

By Bill Hartzer

When it comes to search engine rankings, we all know that one of the major search engine ranking factors is how many links you have to your website. Especially text links that include the keywords your trying to rank for in the anchor text. So, if you want to rank well for "red widgets", then having lots of links with "red widgets" in the anchor text pointing to your site will help your search engine rankings. It helps so much that many site owners have bought text links to their website. So, why would you want to remove paid links to your website? Especially if those paid links are helping your website's organic, or natural search engine rankings?

It is pretty common knowledge nowadays that buying text links is against Google's Webmaster Guidelines, and can get your website penalized in the organic search results. Google says specifically that "Buying or selling links that pass PageRank is in violation of Google's Webmaster Guidelines and can negatively impact a site's ranking in search results." We have seen that even a large well-known website's search engine rankings can plummet when their paid link strategy is exposed.

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